Question

IN the services marketing triangle, internal marketing happens between _____________.

The company and its employees who actually provide the service

The company and its customers

The service providers representing the company and the customers

None of these
​

Answer 1

Answer:

The Services Marketing Triangle (or Services Triangle) shows the key actors involved in marketing a service business. It also shows the key marketing activities that occur between those actors.

Before we look at the model it is important to note that we are only concerned with the marketing of services. The model does not apply to products. We define services using these criteria:

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