In the world of today, with the unprecedented improvement in the field of science and technology,
media (viz., print media and electronic media) has become almost as necessary as food and clothing.
It is equally true that media is playing an outstanding role in strengthening the fabric of our society
transcending the barriers of religion, language, caste and sex Again, in some causes media has also
contributed towards societal transformation.
Information media has become an indispensable part of modern democracies. Media have
played a crucial role in protecting human rights, democratic rights and civil liberties. Inarguably,
media has done a great deal in moulding public opinion. Role of media in the fields of socialization
and social control is also prominent.
Communication media is important socializing agent. The communication media plays an
important role in encouraging individuals to conform to the existing norms and values or oppose
them. Media groups also help in the promotion and transmission of cultural traits from one
generation to another. In addition, media may also help maintain communal harmony in the society.
Media can also act as an important informal agency of social control without which survival and
smooth functioning of the society is not possible. Media, by moulding public opinion, can exert an
influence upon the behavior of the people.
Newspapers are one of the most important media of mass communication. Newspapers help in
creating mass awareness on any issue related to the economic, social and political arena. They can
make the people conscious of their rights and enabled them to form their rational views. In addition
to this, newspapers have given ample opportunities to the people to express their own opinions.
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1
Answer:
media are helpful to us in both good way and negative way...so we should remain neutral in their opinions as some support specific politicians and other nobles...so we have to remain quite neutral and take care of ourselves
hope this helps you....
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Answer:
Hloo can i know you
Explanation:
Evaru nuvvu?
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