Question

In this age of cut throat competition, marketing holds the key to success. Many good products have failed to take off due to poor marketing and quite a few mediocre products become very popular through strong marketing back- up. Marketing is a functional tool for sales promotion.

The scope of marketing is now changing with the advancement of information technology. The current advances in computer hardware and software and communication technology are causing waves in the information technology. The newly developed information system will help the marketers know the market trends and open up new markets. On the other hand, improvement in communication has changed the status of the customer. He is no more one of the herd buying what everyone is buying, but has become an individual who will buy on his own judgement.

In this changed environment, the age of one- way information flow from manufacturer to customers, (bombarding customers with information regarding product qualities and price). Wil not do. The need is for two- way communication between them.

The future is likely to see changes in today’s organizational structure and the methodology of business with the merging of computers and communications. Computer hardware today is so advanced and miniaturized that computers have become more powerful and compact. They can be battery operated and can be carried around in a briefcase (note book computers). They can be placed on an executive’s table to take care of his personal computing.

More importantly, computers need not be in one location nor do they require an army of programmers, and operating staff. They can be places alongside the user who then become part of the network and uses the computer as aid to his management and decision making process. All this process has brought about incredible changes in marketing and sales operations.
On the basis of your reading of the passage, answer the following questions briefly:
a) If there is a good marketing of a product, ………………
b) Marketing is undergoing a change because of …………..
c) The customer is identified as an intelligent and clever person. This is seen in ……..which
d) The important strategy to boost up marketing means……..
e) Computers have become mobile because………
f) Anyone can use computers because

Answer 1

a)failed to take off due to poor marketing.
b)information technology.
c)product quality, prices.
d)computer and communication.
e)miniaturized product like cell phone had came and it can be easily charged,it is easily carried in brief case or hands.
d)it is an easy way to work many things

Answer 2

a) If there is good marketing of a product, the product becomes popular and succeeds in taking off.


b) Marketing is undergoing a change because of the advancement of information technology.


c) The customer is identified as an intelligent and clever person. This is seen in individuals own judgment.


d) The important strategy to boost up marketing means to emphasize the need for two-way communication between the manufacturer and costumer.


e) Computers have become mobile because they have become miniaturized and advanced and are compact and powerful.


f) Anyone can use computers because the user can place alongside and can become the part of the information network and can make decision and management.

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