In this type of e-mail campaign, advertisements are sent to targeted groups of customers.
Answers
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party
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Email marketing is the type of email campaign advertisements are sent to targeted groups of customers.
- E-mail marketing is the way of marketing in which sending commercial-type messages to a group of people by using email as a medium.
- It gives awareness to the customer about new products in the markets, new offers available, and services available.
- There are mainly 4 types type of email marketing.
- Acquisition email - this mail will be received by people who opted to receive emails from the company, but they are not your customers.
- Retention email - is a method that helps the business to keep its hard-won customers.
- Promotional emails are- a better way to introduce new products to customers.
- Email newsletter - it is the most popular type of email marketing. by this the seller can give helpful information to customers.
- There are also several disadvantages of email marketing like spam, design problem, and undelivered messages.
But in a liberal way, e-mail marketing helps the seller or small-scale entrepreneur to advertise their products easily through new technologies and increase their profit.
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