Question

in what ways can a manufacture of consuner durable seek to gain a better understanding of its marketing environment?
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Answer 1

Answer:

A better way for a manufacturer of consumer durables can seek to gain a better understanding of its marketing environment would be through the media. The media can report all the issues surrounding retailers and manufactures by looking at how they are doing economically.

Answer 2

The media would be a better resource for a consumer durables producer to use in order to better understand its marketing environment.

• By examining how manufacturers and merchants are faring financially, the media can cover all the problems that these industries are facing
• In this instance, however, the media placed an undue emphasis on the looming world economic disaster
• Other makers of consumer durables could be able to better promote their goods if the media were required to report on consumers' needs and interests as they relate to merchants and businesses

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