Social Sciences, asked by JITENDRAKUMARLAL, 8 months ago

In which basis are the cost of advertisement set?

Answers

Answered by vadgamapriyanshu

Answer:

hi guys so sorry friend

Answered by Anonymous

Answer:

The Competitive Parity Approach:

A firm sets its budget solely depending upon the basis of competitor's expenditure. The advertising cost is decided on the basis of spending for advertising by the competitors in the same industry.

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