In which Market Research we follows a format that is less structured & also flexible as compared with
other research process ?
(A) Causal Market Research
(B) Descriptive Market Research
(C) Exploratory Market Research
(D) Pure Research
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D is the answer of the question above
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The process is Exploratory Market Research.
- A style that is less formal and more flexible than others is accompanied by exploratory research.
- This technique works best when the marketer does not have an awareness of the subject or the subject is fresh and the analysis path is difficult to find.
- In nature, it is inexpensive, extremely immersive and open-ended. It has no predefined structure and normally asks questions such as how and why to enable the researcher to obtain more research knowledge.
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