In which product life cycle stage, the Pepsi Black falls?
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Answer:

Secondary School
Business studies
5 points
Following is a list of products. You need to discuss in which product life cycle stage the product falls. Justify each with one solid reason for being in that particular stage.
Pepsi Black.
Iphone X
Suzuki Mehran
J.
Dettol surface cleaner
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Answer:
1: maturity stage
2: growth stage
3:decline stage(shuted down)
4:growth stage
Explanation:
1: Due to increase in awareness about health natural drinks are very good than areated drinks
2: In present days technology is growing and the iPhone provides a better quality of product and usage and almost people r using
3: Because it is older version of Suzuki product in technology & making and availablity of raw materials of the cars are became low.
4: surface cleaner is as useful to clean the house quickly by sprinkling than earlier
Answer:
Product Life Cycle of Pepsi:
1) Pre-launch – the 1890s
In 1898, pharmacist Caleb Bradham developed ‘Brads Drink’, a formula designed aid digestion. After strong interest from consumers in his pharmacy, Brad renames the drink ‘Pepsi-Cola’ and purchases the trademark ‘Pep Cola’ for $100. The origins of Pepsi are very similar to that of Lucozade, which was also first produced for medicinal purposes.
Although $100 does not appear much, adjusted for inflation that amount of money in the 19th Century is equivalent to $2516.34 in 2014. This highlights the difficulties companies have in the pre-launch phases with surviving periods of negative cash-flow, large research costs and development expenditure.
2) Introduction – 1902
Brad began selling Pepsi-Cola and achieved sales of 7,968 gallons of syrup in the first year.
Objectives: Brad aimed to generate initial awareness and trial of his product, and far exceeded his targets!
Product: Only a basic product was launched – Pepsi-Cola was initially sold even without bottles. Instead the product was sold through soda fountains located in Brad’s pharmacies.
Price: Initially a simple cost-plus pricing strategy was used. It is likely that Pepsi-Cola started with a skimming strategy, to quickly recuperate start-up costs.
Place: A highly selective distribution is initially recommended, and this is evident with Pepsi-Cola only launching in Brad’s pharmacies.
Advertising: To generate awareness, a celebrity endorsement with race-car driver Barney Oldfield (above) was utilised.
Sales-promotion: Pepsi-Cola was not launched with any promotions. However, if promotions are used at this stage they should aim to encourage consumers to trial the product.
3) Growth – 1930s-1970s
After bankruptcy and then becoming acquired by Loft Inc., Pepsi-Cola’s sales sky-rocketed in the great depression. Consumers were attracted by the value-for-money competitive positioning: 5 cents would buy consumers 12 ounces of Pepsi-Cola, but only 6 ounces of Coca-Cola.
Objectives: During growth, gaining market share is critical. Hence, Pepsi-Cola was marketed aggressively against Coca-Cola to encourage consumers to defect.
Product: As the market becomes increasingly competitive it is important to continually improve the product. Hence, Pepsi-Cola now came in bottles, rather than just soda fountains.
Price: To support the aim of gaining market share, the low price penetration strategy was one of the key reasons why the brand grew massively in this time period.
Place: An extensive distribution network is needed to support rapid sales growth; therefore exclusivity to pharmacies ended and the product became a mainstream consumer good.
Advertising: It is vital to capture the early majority stage, requiring that advertising was designed to effectively reach a mass audience. For example, Radio was selected as a medium because of its low cost-per reach