Question

In which stage of the business buying process is a supplier most likely to provide a buyer with information about the values of different product characteristics?

Answer 1

A buying process is the series of steps that a consumer will take to make a purchasing decision. A standard model of consumer purchase decision-making includes recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.It is the journey buyers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages: awareness, consideration, and decision.