Question

In which stage of the Technology/product life cycle is advertising and promotion aimed at retaining
existing customers and persuading customers to switch from competitor products?
a. Decline
b. Growth
c. introduction
d. Maturity​

Answer 1

Answer:

D) MATURITY

Explanation:

Timely recognition of the need to change marketing strategy is essential to maintain growth. In the introductory stage, informative advertising is used to build up initial demand for the product while during maturity, persuasive advertising is required to improve the competitive status of the product.