Question

In which terms can satisfaction be measured?

Answer 1

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The usual measures of customer satisfaction involve a survey using a Likert scale. The customer is asked to evaluate each statement in terms of their perceptions and expectations of performance of the organization being measured.

Answer 2

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There are two approaches for measuring the satisfaction of a consumer.

1. Cardinal approach
2. Ordinal approach

Cardinal approach :-

Cardinal measurement means the satisfaction can be measured in term of Cardinal numbers or units like 1 2 and 3.

Ordinary approach :-

ordinal measurement means that satisfaction can be ranked as high or low .