In your own. Explain!.
1. What are the strategies of the tourism and hospitality industry to maintain their customers and to gain new customers?
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Answers
Answer:
The outbreak of COVID has caused significant disruption to tourism and requires airlines, hotels, cruise companies, restaurants and other businesses to adapt accordingly and keep up with the latest tourism trends.
1. Prioritise Hygiene and Safety Via Marketing Communication
Customer safety has always been a major concern for those in the tourism industry, but customer needs in this area have evolved with the emergence of COVID. In particular, there is a greater emphasis on hygiene than ever before and this needs to be reflected within your tourism marketing efforts.
2. Focus on Local (As Opposed to International)
One of the key ways those involved with tourism management are adapting to the pandemic is by placing a greater focus on customers in the local area, or in neighbouring countries. This is because the travel restrictions that are in place, and the overall reluctance to travel internationally, has made local customers a safer target demographic.
3. Increase the Focus on Leisure
Another tourism marketing trend due to COVID is the increase in marketing efforts to leisure. With restrictions on international travel and mass gatherings in many parts of the world, business events have been hugely impacted by the COVID situation. Although leisure trips have also been affected, there is still an appetite for holidays and for getting away from the stress, so it can pay off to focus more on the leisure market.
4. Virtual Reality (VR) Tours
The pandemic has forced businesses to make more intelligent use of tourism technology and virtual reality is one of the most promising areas to explore. This can allow potential customers to experience a hotel, airport lounge, restaurant, local attraction or even certain tourist activities from afar, with no risk