Incoem edication and occupation are major segmentation variantles in which category
Answers
You’ve spent time and money creating the perfect marketing strategy, and you want your message to resonate well with your potential customers, right?
Right.
Communication is an art, and it’s incredibly easy for a message to become lost, confused, or avoided altogether as the size of your audience increases. The larger your audience grows, the broader their preferences, needs, and opinions become, which can put your marketing message at risk for being irrelevant to a large group of people.
This is why segmenting your target market is crucial. This practice allows you to focus your marketing efforts on an individual customer segment so you can better cater to their specific wants and needs. This method gives your brand an advantage over your competitors because you prove to potential customers that you understand them and know what they need best.