Question

individual differences theory and social categories theory

Answer 1

Individual difference theory

A theory of mass communication that proposes that individuals respond differently to the mass media according to their psychological needs, and that individuals consume the mass media to satisfy those needs. The need may be for information (e.g. providing statistics about players and teams), integrative (offering a sense of belonging to a group of similarly interested people), affective (e.g. by providing excitement), or escapist (helping to release pent-up emotions).

Social categories theory

A theory of mass communication that argues that individuals within broad subgroups (such as age classes, sex, social, or educational class) react similarly to the mass media.