Influencers can be best identified as people who have the following characteristics except ______.
a. Expertise in the product category
b. Well connected to a wide network on social media
c. Able to provide product feedback to manufacturer
d. Able to generate social media engagement
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Explanation:
a. Expertise in the product category
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Influencers can be best identified as people who have the following characteristics except for expertise in the product category.
- Influencers are those people who create increasing content on social media.
- They have a huge number of followers and they use their content to inspire entertain and inform their followers.
- They are well connected to a wide network on social media.
- They often provide feedback to their followers on social media and help to create brand awareness through their social media engagement.
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