Question

‘Information for environmental scanning can be collected from several sources.’ State any four such sources.[CBSE Delhi 2015]

Answer 1

Explanation:

Following are the sources for collecting the information for environmental scanning: (i) The sources can be obtained by analyzing the verbal information from customers, wholesalers, retailers, distributors, consultants, etc. (ii)The record of the companies is also analyzed. (iii)Various sources can be obtained by analyzing the various government publications. (iv)The sources can be obtained by the publications of various financial institutions