information kiosks in cyber livestock extension?
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Abstract
Cyber extension, the use of Information and Communication Technology (ICT) to improve rural livelihoods is one of the key areas, which has potential to change the economy of livestock, agriculture, and rural artisans in India. Livestock and rural outreach services can derive the advantage of ICT to provide effective delivery of information related to animal health care and production to the end users. The information access which is increasing at the rate of 50 per cent per annum and improved communication are certain to have significant effects, most of them positive on the livestock outreach services along with other rural services. Provision of simplified version of information through cyber extension backed by easy to follow text and audio-visual illustrations in local languages highlighting the animal husbandry technology would prove to be cost effective and powerful tool in building up of the capacities of the farmers. We see this phenomenon in the developed countries and it is not far off to see the beneficial effects of cyber extension in India as well. In fact the more spread geographies like India will benefit much more from this cyber extension as the clientele have been in almost outer orbit of information and communication system. ICT will bridge this gap very effectively in very little time.
The focus of this paper is on relevance of cyber livestock outreach in India to reach the un-reached with a holistic approach. It also aimed to focus attention on social consequences of slow adoption of the ICT in the livestock outreach services and in finding the ways of overcoming the constraints. The proposed model includes a mutually complementing and sustaining each other Cyber Livestock Extension (CLExtn) and Information Shop with an estimated investment of Rs 3600 million.