information on effects of media
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The media effect describes how certain stories that the media publishes may influence and/or amplify current market trends. ... The media effect is often seen in the mortgage market, when prepayment rates can sharply increase following specific news stories.
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Media Effects
Defining Media Effects
Most people accept the idea that the media can influence people. But the degree of that influence, as well
as who is most-impacted, when, how and why, have been the subjects of great debate among commu-
nication scholars for nearly a century. Media effects refers to the many ways individuals and society may
be influenced by both news and entertainment mass media, including film, television, radio, newspapers,
books, magazines, websites, video games, and music.
Defining Media Effects
Most people accept the idea that the media can influence people. But the degree of that influence, as well
as who is most-impacted, when, how and why, have been the subjects of great debate among commu-
nication scholars for nearly a century. Media effects refers to the many ways individuals and society may
be influenced by both news and entertainment mass media, including film, television, radio, newspapers,
books, magazines, websites, video games, and music.
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