Information on needs and wants of the ancient communities, at least 3 examples in each
Answers
Commerce was very developed in ancient times. Because ancient communities used exchange of goods as a replacement for money. Various goods were exchanged for others.
For example ancient Egyptians were doing commerce with their neighbors in order to get rare and exotic goods not found in Egypt. It has been established by archeologists that they established commerce with Palestine in order to obtain gold and other manufactured goods. They were traveling long distances, meeting in certain key points or going directly to markets in the ancient cities, were the exchange was made. Many of the obtained goods were then offered to Gods and the Pharaohs. Other ancient communities, such as Babylon, were doing commerce in similar ways.
Commerce become very important because is was a reason to develop one of the first types of writing: cuneiform writing. Also, bureaucracy appared. In order to control the trading routes registers, contracts and clear laws on the transport of goods were needed.
Commerce was also a strong indication of how strong a community was, so it was very important to keep monopoly in trading certain goods.
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As years rolled on, people found it difficult to meet each other freely at all the time to exchange their goods for money and therefore they met in a pre-planned place and a pre -planned time to exchanged goods, thus the market was born.
At this time the producers also acted as sellers. As time passed the producer realized the important of their time, therefore they used an intermediary to sell and buy their products, and then the concept of middlemen was born.
After long time theorists introduced their marketing theories to the world. Marketing is based on thinking about customer needs and wants. Needs and wants must be complete to satisfy a customer. Process of interesting potential customers or clients in a product or service is the key for marketing. Marketing involves researching, promoting, selling and distributing product or service. Marketing is dressing the entire world and entire business.
example------- to learn about their culture
to learn how they live
to learn how they work
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