Question

Information search-types of information sought, costs versus benefits of external search

Answer 1

Information search and decision making. Consumers engage in both internal and external information search. Internal search involves the consumer identifying alternatives from his or her memory. ... For high involvement products, consumers are more likely to use an external search.

Answer 2

Answer:

Explanation:

Information search and decision making. Consumers engage in both internal and external information search. Internal search involves the consumer identifying alternatives from his or her memory. ... For high involvement products, consumers are more likely to use an external search.