Information stored from previously experienced service to which search or stimuli
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The answer is internal information search.
In internal information search, a person recalls information that is stored in his/her memory. This information is primarily based on a user’s experience with a product or service in the past. For example, when you plan to book a particular hotel to stay during your holiday, you many tend to choose a specific hotel based on how good their room service was or how clean their rooms were when you last stayed there.
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"“Information stored from previously experienced service” to which search or stimuli is applied is generally called recognition and termed as internal information search in marketing and consumerism. Recognition is a thinking pattern or process that happens when something that was previously experienced the event, object or something stored in our internal memory comes back when encountered again.
When a consumer searches for a particular product, it gets registered in his mind and later on when he looks for the same or similar product, his memory would trigger the previous memory he had with that product earlier. "
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