Initially "USHA Ltd.' was producing grinder mixer, now with the changing scenario and emerging trends of
working women there is a greater demand for a product which is more efficient and multi-tasker. On analyzing
the situation the company decided to penetrate into the market for producing Food Processor. Name and
explain the characteristic of management highlighted above.
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FUNCTION : Management is a dynamic function :
KEY WORD : changing scenario and emerging trends
EXPLAINATION :
- Management is a dynamic function and has to adapt itself to the changing environment.
- an organisation interacts with its external environment which consists of various social ,economic and political factors.
- Also the organisation should change its goals according to the needs of the environment.
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