Initiatives of middle class for introducing new india
Answers
Women’s Role in Society: The modern women are inclined towards the social issues, and trying hard to improve the social status of women at large.
Increased awareness and education has inspired women to come out of the four walls of the home. Many woman actively supported and participated in the nationalist movement and secured eminent positions and offices in administration and public life in free India. Traditionally Indian women exist because of the family and for the family.
Indian consumer durables market is broadly segregated into urban and rural markets, and is attracting marketers from across the world. The sector comprises of a huge middle class, relatively large affluent class and a small economically disadvantaged class. Global corporations view India as one of the key markets from where future growth is likely to emerge. The growth in India’s consumer market would be primarily driven by a favorable population composition and increasing disposable incomes.
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