Inovative ways for spreading message of hygine to people
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What is common between a 105-year old woman from Chattisgarh trying to educate her fellow villagers about the importance of toilets, a 36-year old man cycling from one tip of the country with the message of cleanliness and a group of students armed with lunch boxes trying to stop the practice of open defecation? The desire to change habits and mindsets around hygiene and sanitation in communities.
The success of the Swachh Bharat Mission is linked to the participation of the people. It depends on people changing their attitudes towards cleanliness, building and using toilets, and maintaining personal hygiene among other things. This means creating a ‘behavioural change’ in an individual is critical to help break old habits and norms.
In fact, the importance of changing behaviour is something that has been consistently referenced to by the Prime Mister in his speeches on the Swachh Bharat Abhiyan.
“Cleanliness cannot be achieved through Budget allocation. Behavioural change is the solution. It should become a mass movement,” PM Narendra Modi had said in a speech in 2016.
“It’s easy to forget this but public participation and public behaviour are actually the bedrock of any clean neighbourhood, city or country. Till each and every stakeholder contributes to and understands the value of cleanliness, hygiene and sanitation, we cannot have a swachh India,” says Shrigopal Jagtap, Head of Solid Waste Management at BASIX, a non-profit organisation.
Here’s a look at some of the things already being done around the country to inspire change in behaviour, mindsets and age-old habits.
The success of the Swachh Bharat Mission is linked to the participation of the people. It depends on people changing their attitudes towards cleanliness, building and using toilets, and maintaining personal hygiene among other things. This means creating a ‘behavioural change’ in an individual is critical to help break old habits and norms.
In fact, the importance of changing behaviour is something that has been consistently referenced to by the Prime Mister in his speeches on the Swachh Bharat Abhiyan.
“Cleanliness cannot be achieved through Budget allocation. Behavioural change is the solution. It should become a mass movement,” PM Narendra Modi had said in a speech in 2016.
“It’s easy to forget this but public participation and public behaviour are actually the bedrock of any clean neighbourhood, city or country. Till each and every stakeholder contributes to and understands the value of cleanliness, hygiene and sanitation, we cannot have a swachh India,” says Shrigopal Jagtap, Head of Solid Waste Management at BASIX, a non-profit organisation.
Here’s a look at some of the things already being done around the country to inspire change in behaviour, mindsets and age-old habits.
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