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instinct theory of motivation was propounded by​

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The instinct theory of motivation was propounded by​ William McDougall

  • According to the motivation theory of instinct, all organisms are born with some innate biological tendencies that allow them to survive. This theory suggests that all behaviours are guided by intuition.
  • Psychologist William McDougall was among the first to write about the principle of instinct theory. He suggested that there were three essential elements of instinctive behaviour namely the vision, action, and emotion. He also described eighteen specific traits including curiosity, motherly nature, happiness, warmth, sex and hunger.

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