Question

Integrated marketing communications and role of demographics

Answer 1

Answer:

The Role of Integrated Marketing Communications (IMC) on Heritage ... three IMC factors and heritage tourists' social and demographic characteristics ...

Answer 2

The concept of integrated marketing communications and role of demographics is as follows:

• Collaborative, promotional marketing and strategic function are included in Integrated Marketing Communication.
• Maintaining the connection between customers and employees, is the main goal of this.
• Demography is a scientific process of understanding social consequence of population.
• Social factors like marriage, age influence birth and death rate, on which demography depends.