Question

Integration of product innovation and product development in business

Answer 1

An organizational structure that includes employees from your company and from suppliers, with working groups carrying out specific design and product development tasks, helps with an effective integration. Your employees set the goals, define the tasks to be carried out and guide the product development process.

Answer 2

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There is close relation between integration and the strategic behavior of companies. The goal of theoretical researches is to reveal the causes of integration niche in order to create efficient and productive interface.

Keywords: R+D-Marketing, interface, innovation, new product development.