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The Elements of the Signature
The signature consists of the Marvin Windows and Doors logotype, the rose element, which is referred to as the mark, the accompanying tagline and the registered trademark symbol. Each element has been carefully selected, sized and positioned. These combined elements are called the Marvin Windows and Doors signature. The individual elements that comprise the signature can never be repositioned or resized.
Preferred Signature
When at all possible, we recommend the use of the preferred signature which is comprised of the four elements; the Marvin Windows and Doors logotype, the rose element, the accompanying tagline and the registered trademark symbol.
If you encounter a situation where you would like to reproduce the signature with the addition of the web address, be sure the web address is set in the Nobel type family (Nobel Regular, Nobel Light) with the minimum amount of clear space.
Alternate Signature
When a situation doesn't allow for the complete preferred signature, use of the alternate signature is permitted. The alternate signature is comprised of only two elements, the Marvin Windows and Doors logotype, and the rose element.
Color Signature
The full-color version of the signature is the preferred version. It can only be reproduced against a white, or a light, neutral background. When using the full-color version, all typography within the signature is black. The rose mark is reproduced in four-color process as shown and is never reproduced in PMS colors.
When reproducing the signature on black, or a dark, neutral background, all typography within the signature reverses to white, and the rose mark is reproduced in four-color process. Make sure the background is dark enough to provide adequate visibility for the typography.
Black & White Signature
When reproducing the signature in a single color on a light-colored background, the entire signature must be printed in black. The rose mark is printed in black halftone.
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