Question

Intensification strategy is a ____ type of growth.
a) Internal
b) External
c) Global
d) Outsoursing

Answer 1

Internal

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Answer 2

Intensification strategy is a Internal type of growth

Explanation:

Intensification strategy is a Internal type of growth. Intensive Strategy includes safeguarding the current place and escalating in the recent product-market space to attain growth targets. It includes three sub-categories :

• Market Penetration : It involves gaining extra share of a company's current market using existing products.
• Market Development : It involves taking current products and attempting to sell them within different markets.
• Product Development : It involves creating new products to assist the existing markets.