Internal and external source of information for business need analysis
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Examples of internal sources of information in a company include employees, management, internal auditors, reports of the company like newsletters, financial statements etc. On the other hand, the external sources of information for the company include news agents, government agents, advertising agencies etc.
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- Internal data is information generated from within the business, covering areas such as operations, maintenance, personnel, and finance. External data comes from the market, including customers and competitors. It's things like statistics from surveys, questionnaires, research, and customer feedback.
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