“Internal Environment factors of a Business Organization are often regarded as the
controllable factors.”
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˙❥ Some examples of areas which are typically considered in internal factors are:
- Financial resources like funding, investment opportunities and sources of income.
- Physical resources like company's location, equipment, and facilities.
- Human resources like employees, target audiences, and volunteers.
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The internal factors are generally regarded as controllable factors because the company has control over these factors; it can alter or modify such factors as its personnel, physical facilities, organization and functional means, such as marketing mix, to suit the environment.
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