Introduction for the project a study on customer satisfaction among ebuyers research conducted in india
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Customer satisfaction (often abbreviated as CSAT) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals."
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This study titled “A Study on Customer Satisfaction towards Online ... conducted by Google India, there were 35 million online shoppers in India in .... A compilation of some of the determinants researchers have
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