Question

Introduction of the demographic structure of the neighbourhood.

And Produce for preparation of report on consumer awareness

Answer 1

Introduction to Sociology/Demography

< Introduction to Sociology

A group of town counselors in a small city in a West African country met to discuss solutions to the challenges of a rapidly growing population. Over the past few decades, high local birthrates had led to a doubling of the local population. More people now wanted land to build homes, but land was also needed to grow more food. Increased demand for clean water taxed the local sanitation systems, while increased competition for jobs meant employers could hire desperate workers for less money than they had been paying before. Violent confrontations were becoming more common as people competed for scarce resources.

2nd answer
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.1 Rise Of Consumer Awareness

 In the globalization, liberalization and privatization era, most of the economic decisions are taken  by the market. Though, the  government  has withdrawn  itself  from  many  economic  activities,  it interferes very often when the market mechanism fails due to structural rigidities in the economy and other factors, to  provide  goods  and  services  to  the  people. Consumption  is  one  of  the  important economic activities, which requires  regular  government  intervention,  as market  is  unable  to promote security and welfare aspects of the consumers. On the other hand, consumers have to be aware not only of the commercial aspects of sale and purchase of goods but also of the health and security aspect also. Besides this, they should be aware of their rights and duties being as rational human beings.

Though,  the  first  consumer  movement  began  in  England after the  Second World War, a modern declaration about the consumer’s rights was first made in USA in   the  year 1962, where four basic consumer rights i.e.  Choice, information, safety and right to be heard were recognized.  Ralph Nadar, a consumer activist is considered as the father of “ConsumerMovement”. 15th March is now celebrated as the World Consumer Rights Day. The U.N.O.  Also adopted in the year 1985, certain guidelines to achieve the objectives of maintaining protection for consumers and to establish high level ethical conduct for those engaged in production and distribution of goods and services. In India, 24th December is celebrated as“Consumer’s Day” every year.

1.2.   Objectives of the Study

The Study based on following objectives:

To study the level of consumer awareness of the consumers in the study area

To make the students habituated about the survey work.

To make the students acquainted how different statistical tools can be applied in different socio-economic problems.

1.3 Meaning of Consumer Awareness

Consumer awareness means awareness of consumers in different aspects of consumption activities. Consumer awareness is a broader and wider concept. It covers the followings:

a) Consumer awareness about Maximum Retail Price (MRP).

b) Consumer awareness about Fair Price Shop.

c) Consumer awareness about price, quality and expiry date of the product.

d) Consumer awareness about their rights and duties.

e) Consumer awareness about the certified products like ISI, Agmark, ISO-2000

 1.4. Forms of Consumer Exploitation

Consumer exploitation is a type of exploitation in which the consumers are exploited or cheated by the business community in terms of poor quality of product, underweight, under-measurement, duplicate articles etc

 Some of the common ways by which the consumers are exploited by the business community are as follows:

Underweight and under-measurement

Sub-standard quality

High prices

Duplicate articles

Adulteration and impurity

Lack of safety devices

Artificial scarcity

False and incomplete information

Unsatisfactory after sale services

Rough behavior

1.5. Factors causing exploitation of the Consumers

The following are the factors that cause exploitation of consumers:

Limited information

Limited supply

Limited competition

Low literacy

Rights and Duties of The Consumers

2.1 Rights of the Consumers

The following are the rights of the consumers as coded in the Indian laws, which the business community has to keep in mind:

Right to safety

Right to choose

Right to seek redressal

Right to consumer education

Right to be heard

Right to be informed.