invoice price included
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This is the price businesses charge to trade buyers. This is their cost price plus a mark up or profit margin. As a guideline: this is normally around 2 x the cost price. But if the cost price is relatively high then it's less.
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A business determines the retail price of the item by adding a certain percentage of markup to its invoice cost. For example, a business that requires a 60 percent profit on an item with an invoice cost of $20 would sell the item for a retail price of $32. The equation would be: [(. 60 x 20) + 20 = 32].
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