is a form of consumer oriented promotion techniques
Answers
Answer:
The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers, and to attract new customers to the firms. It is also called pull strategy. The consumercan take the benefit of promotion tools either from the manufactures or from the dealer, or from both.
Forms of consumer-oriented promotion techniques are:
• Free Samples are provided
Free samples are a marketing strategy that is used to bring new products to market. Samples allow customers to see how well they enjoy a product or to sample something they might not otherwise purchase.
• Free Trial Provided
A free trial is a risk-free opportunity for a customer to try out a new product. When a product is unique to the market, buyers may be hesitant to try it out.
• Gifts
By adding a bonus with the product, gift cards persuade customers to buy.
• Taking Advantage of Discounts
Special pricing is used to provide customers with a discount for a limited period or to encourage them to buy in bulk.
• Digital Marketing Techniques
Digital marketing is integrated into other promotional methods by giving a distinct outlet for advertising other consumer-centric efforts, such as online display ads or direct marketing.