_____ is a key determinant of whether a product offering should be classified as a product or a service.
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its intangibility. its a marketing sevice
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- Tangibility is the key determinant of whether a product should be classified as a product or a service.
- A product is a tangible object which can easily be touched, seen, felt or smell.
- A service is a non tangible. It cannot be touched, seen or felt. There is a lot of debate that the service is also a tangible object like a tailor uses a tailoring machine and a barber uses various equipment to trim your hair. and thus services should be considered a tangible object but the technique skill and knowledge is intangible.
- Often it is possible to return a product but most of the time it is not possible to return a service.
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