Question

_____________ is a type of decision rule where selections are made on the basis of overall impressions of the various alternatives under consideration a) Evoked set method   b) Multi attribute method   c) Affect referral   d) Evoked null method​

Answer 1

Answer:

c

explenation:

affect referral

Answer 2

Affect referral is a type of decision rule where selections are made on the basis of overall impressions of the various alternatives under consideration.

• Affect referral is a basis of decision making for a consumer on the grounds of previous purchase. A customer if satisfied by the particular product of a particular brand tends to re-purchase it on the basis of the past experience.
• Evoked set method is type of consideration made by the consumer before purchasing any product. Those brands which comes in the mind of the purchaser before buying any product are the alternatives available to the consumer.
• Multi attribute method is a type of a research done by the sellers before introducing any commodity in the market. Sellers try to understand the needs of customers and also analyse the competitors and their products.
• Evoked null method is the choice of the customer to try new brands even after getting satisfied with product of the already used brand.

Hence, option (c) is the correct answer.