"is an important element of sociographic segmentation"?
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Psychographics pertain to people's values, attitudes, lifestyles and personalities. These are a key to understanding motivations and why people do what they do. Consumer segmentation involves grouping people according to shared traits; thus, psychographic segmentation groups people according to shared motivations....
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Culture is a vital component of Sociographic segmentation.
Explanation:
- Culture is a vital component of Sociographic segmentation.
- The market can be metameric on the premise of social science factors similar to Cultural Influences.
- The marketer should think about cultural influences whereas segmenting markets.
- People in urban area units are influenced to a abound extent by culture, whereas, many individuals in villages follow a lot of or less ancient culture.
- Demographic segmentation divides the market into smaller categories based mostly on demographic factors, such as age, gender, and income.
- Instead of reaching a complete market, a brand uses this methodology to focus resources on an outlined cluster among that market.
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