_______________________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits
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Customer value
is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits
is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits
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Customer value is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
Most importantly, customer value is all about the perception of value of your offering set against the perception of value which is also offered by the competitors.
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