Question

_______is essential for the creative process in advertising.
a) Media research
b) colour combination
c) idea
d) communication​

Answer 1

Explanation:

Freddie Mercury may have had the golden voice, but real mercury, that endlessly entertaining and dangerous liquid metal, has the golden touch. That is, if it touches gold it will immediately break the lattice bonds of the precious metal and form an alloy in a process known as amalgamation.

Answer 2

Answer:

Creativity can help brands to create a following, as well as promote their products. A study by Micael Dahlen, Sara Rosengren and Fredrik Torn, published in the Journal of Advertising Research, found that a highly-creative ad is likely to make its mark with consumers.