Question

Is mutuality (sharing of feeling) of interest necessary in selling? why?​

Answer 1

Their business relationships to drive behavior appropriate to their situation. Various partially shared by a group of decision makers (Gibbs 1981; .are expectations of a mutuality of interest (Heide and John. 1992 .

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Answer 2

Mutuality or sharing personal interest in selling is very important.

• This would help to create a relationship with the consumer and would help the business to grow. Often the background story can be relatable to the consumer which would create a sense of emotional touch between the cell and the consumer.
• This would create a brand image in the eye ofs the consumer and will also help in the marketing of the brand through word of mouth.
• When I consumer feels connected with the seller here she will never think of going anywhere else and would come back to the business which would help in customer retention.