Question

Is Nordstrom international strategy best characterized as a multi-domestic strategy, global strategy, or transnational strategy? What are the pros and cons of each approach for Nordstrom?

Answer 1

i don't know the Solution

Answer 2

Nordstrom follows multi-domestic strategy.

Explanation:

A multi-domestic strategy is a strategy in which companies customize their products and even their marketing strategy according to the condition of the state or country. They maximize the response of the customers via this strategy.

Nordstrom has its stores only in Canada and United States. They manufacture unique products for each of these states. There are specific products for specific markets.  This is their biggest advantage. But they aren’t global yet as they have not expanded globally and maintain same business approach for each market. Also, Nordstrom isn’t transnational because the company creates unique products and is not operating across its borders by standardizing products.