____ is not a physical product that can be touched or seen.
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Intangibility
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Service is not a physical product that can be touched or seen.
- Services are products that cannot be seen or touched.
- Service has a feature of infallibility, i.e. it can not be touched or seen.
- Its examples are - banking services, transportation services, delivery services, etc.
- We can not separate the service from the people who provide us with the service. It is inseparable from its owner.
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