Question

-is the field that deals with the study of investments
Accounting
Budgeting Sales
Marketing​

Answer 1

Answer:

Whilst it is not necessary to be a qualified accountant or bookkeeper, a basic understanding of what is involved in financial analysis is essential for anyone in marketing. It is too enticing, and often too easy, to use "blue skies" thinking in planning marketing activities. It is even easier to spend money without fully realising the return one is getting for it. It is behoven, therefore, on marketers, to be more disciplined and analytical in the way they go about planning, executing and evaluating marketing plans and strategy. One way of introducing more discipline into the process is by having a basic understanding of the financial implications of decision making, and how financial measures can be used to monitor and control marketing operations. The purpose of this text is to provide exactly that, and the first chapter deals basically with an introduction to the activities involved in financial analysis.

Chapter objectives

This chapter is intended to provide:

· An understanding of financial analysis in marketing

· An explanation of the various activities associated with marketing financial analysis

· A brief introduction to the various financial analysis methods.

Explanation: