Is the gartner hype cycle useful for making genuine business decisions? Explain with examples using any one hype cycle on emerging technologies from 2010 onwards. Based on this can you suggest one technological idea that didn’t turn out to be successful at that point in time but, if re-launched today can prove to be profitable?
Answers
Explanation:
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Gartner's hype cycle refers to the graphical representation of the life cycle stages of a technology which begins from its birth until is maturity and eventually to with extensive usage & adoption
Explanation:
Gartner hype cycle officer graphical representation of the maturity & adoption of technology and its application and in what way they are potentially pertinent to resolving real business problems & exploiting new opportunities. The hype cycle facilities in identifying in what way technologies are pertinent as far as finding solutions to the real world business problems are concerned. The hype cycle provides a overall view of how the technology is likely to grow and evolve over a specified time period and this facilitates businesses to work towards their business objectives.
Example of one emerging technology from 2010 based on Gartner hype cycle; Wearables are presently ascending the inflator expectation peak and with all the hype surrounding them they can have quite the long for into the "through of disillusionment". Iot smart machines and mobility are quickly approaching the peak. Digital workplace and digital marketing are quickly moving up. Cloud and big data are making big moves towards the disillusionment trough. Mobile advertisement is now heading straight into the plateau of productivity which is where it would fully sit given that the most web traffic comes today from mobile
For the given examples the initial phase of the hype cycle which is technology trigger or product launch or breakthrough generating significant interest and press is over. The next phase which is the peak of inflated expectation, that is, the publicity frenzy which generates unrealistic expectations and over enthusiasm, in some cases such as big data cloud, digital marketing and IoT that has been successful application of technology e virus in cases such as variables have faced more failures. Technology that have been failures enters the disillusionment trough as they become quickly out of fashion because they do not meet expectations. Hence the press abundance topics related to sach technologies. Even if press stop covering certain failed technologies certain businesses continue via the slope of enlightenment I am experiment to comprehend the advantages and practical application of the technology for example Wearables continue through the slope or enlightenment. a technology enters the plateau of productivity as the advantages of that technology become extensively proved and well accepted. this technology enters the second and third generation and eventual height of the plateau differs in accordance to to whether the technology is extensively applicable for the advantages are only for a niche market.
Per technology that failed in the past was Apple maps which if today relaunched after rectifying all is shortcomings with regard to description and other details can prove successful today and a good competitor to Google maps