Question

is the incremental value of a brand over and above its physical assets.​

Answer 1

Answer:

Brand equity, in marketing, is the worth of a brand in and of itself — i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.

Answer 2

is the incremental value of a brand over and above its physical assets.​

Yes, the incremental value of a brand over and above its physical assets, and It is called 'Brand Equity.'

Explanation :

Brand equity refers to the market position achieved by a brand and the expansion potential of the brand, which makes it the incremental value of a business above the value of its physical assets.

A brand makes a different place in a market due to its quality and performance. Brand equity is the brand value of a brand. This brand equity not only creates an incremental value over the physical assets of that brand, but also increases the value of its physical assets.

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