.......is the objective that a firm wants to achiebe in future
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an AIM is where the business wants to go in the future, its goals. It is a statement of purpose, e.g. we want to grow the business into Europe. Business objectives are the stated, measurable targets of how to achieve business aims.
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please mark me the brainliest
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Long survival!
Where profit earning is the primary objective of a firm but long time survival is the main motive in future
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