.... is the odest ad agency in india
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Everything you need to know about the history of advertising. Concrete advertising history begins with classified advertising. Advertising in the beginning was mainly for informative purposes rather than promotional reasons.
India’s advertising industry is no more than eight decades old. At the turn of the century, British firms in India mostly imported their products but later began to manufacture them here. They were the first to make use of advertising for marketing purpose.
But the advertisements were mostly replicas of those used in the home country. Later, these firm opened advertising agencies in India.
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This gave an opportunity to their Indian staff to get training and set up their own establishment in due course. B. Dattaram & Co. claimed as the oldest agency in the advertising circuit in India, which was established in 1905.
The first advertisements appeared in the Hickely’s Bengal Gazette, India’s first newspaper, a weekly magazine. In 1912, ITC, the giant tobacco company, launched Gold Flake.
Learn about the history of advertising.
Additionally, also learn about the chronological significant events in the advertising history of India, growth of Indian advertising history and the impact of advertising.
Learn about the History of Advertising in IndiaHistory of Advertising – How it all Began: From 17th Century to Present Times
Advertising is known to have existed in one form or the other ever since goods were available for popular consumption and the concept dates back to as many as 3000 years before Christ.
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