Question

Is the process of dividing buyers into different groups on the basis of personality traits, lifestyle or values-- select one: a. Behavioural segmentation b. Demographic segmentation c. Psychographic segmentation d. Geographic segmentation

Answer 1

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Market Segmentation allows to find the segments whose needs it ... In order to divide the market into groups of customers, we have to.

These variables can be based on geographic, demographic, psychographic and behavioural factors. ... based on variables such as social class, lifestyle and personality.

Answer 2

Explanation:

Market Segmentation allows to find the segments whose needs it ... In order to divide the market into groups of customers, we have to.

These variables can be based on geographic, demographic, psychographic and behavioural factors. ... based on variables such as social class, lifestyle and personality.