is to solve a current problem faced by the manager in the work setting demanding a timely solution
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Answer:
1. To solve a current problem faced by the manager in the work setting. Such research is called applied research.Ex: Apple’s iPod sales increased by 200% from 2001 to 2008. but the sales decreased by 6% in 2009. What is the reason for this decrease?2. To generate a body of knowledge about how to solve problems that could be occurred in organizations (These findings later become useful for application in business situations). This is called basic research or fundamental research. It is also known as pure research.Ex: University research such as:-How to improve the effectiveness of information systems.-How to integrate technology into the overall strategic objectives of an organization.-How to increase the productivity of the employees.-How to increase the effectiveness of small businesses
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